TSMI's Trade Show Marketing Report: Are Small Bites Enough for Conferee Appetites?

TSMI's Trade Show Marketing Report: Are Small Bites Enough for Conferee Appetites?: "When I first read about Al Gore's latest project, CurrentTV, I didn't really know what to make of it. I wasn't the demographic they were trying to reach, so no big deal to me. It was an easy newsbyte to ignore."

Ties in with our current hope to preach that less is more in terms of video clips in educational contexts. Who wants a full hour and a half of a talking head when you can force the head to consider boiling things down to 2, 3, 5 minutes.

Now we will have to anticipate the ADD generation concern that would pit traditionalists against infobite concerns. That's where an old respected source like Churchill comes into play:

"I once heard, and have often told, the story of Winston Churchill's technique when he wanted to know something from a subordinate. He would contact the person responsible for the topic and say: "Pray give me, by this evening, on one sheet of paper, ..."

brevity is the soul of wit and it ain't bad for the mind either.